Wisdom, Courage, Temperance, and Justice

Bold Gentleman is more than a coaching brand — it’s a lifestyle built around strength, discipline, and self-mastery. We specialize in three key areas of modern masculine development: Fitness, Finance, and Firearm Training. Our mission is to empower men to lead with purpose, live with intention, and grow through action.

​

Founded by Erick Salgado, a certified NRA Instructor and the 1st Place Ultra Tall Men's Physique winner at the 2019 Muscle Beach International Classic, Bold Gentleman is grounded in over a decade of real-world entrepreneurial and coaching experience. Erick’s hands-on, high-integrity approach means he works with a select number of clients at a time, ensuring each man receives tailored guidance and genuine accountability.

​

Beyond coaching, we offer a curated selection of men’s grooming and health products, designed to elevate both your appearance and your mindset. At the core of our brand is a thriving community anchored in the four Stoic cardinal virtues: Wisdom, Courage, Temperance, and Justice.

​

Step into our Stoic Society — a private space for exclusive content, conversations, and personal evolution.

​

Bold Gentleman isn’t just about becoming better — it’s about becoming your best.